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Launching Soon — Join the Waitlist
Import Any Recipe
in 10 Seconds.
Paste a TikTok or Instagram link. Get a full recipe — ingredients, steps, nutrition, and timers. Then cook it hands-free with Flav's AI cooking mode.
✓
Free forever✓
No credit card required✓
iOS & Android
Loved by beta testers
90-97% creator payoutsAI-powered recipe importiOS & AndroidThe Problem
Your favorite recipes are
trapped in your feed
📱
Lost in the Scroll
You saved that amazing pasta recipe on TikTok. Good luck finding it in 3,000 saved videos.
📝
Manual Ingredient Lists
Pausing a video 47 times to write down ingredients is not a grocery list.
🍳
No Way to Actually Cook
Social media shows you what to cook. It never helps you actually cook it.
Flav fixes all three. Here's how ↓
The magic is in the Import.
Stop manually writing down ingredients. Use our AI to instantly convert any social media video into a structured, cookable recipe.
Import from Social
Paste a video link.
Get a recipe instantly.
Flav's AI watches the video for you, extracting ingredients, steps, and timings in seconds.
Supports Instagram Reels, TikTok, and YouTube Shorts
Paste a link to see the magic
Everything you need to
cook confidently
From the first spark of inspiration to the final garnish—Flav is your sous-chef for every step of the journey.
For You Feed
Discover Recipes
Swipe through endless cooking inspiration. Every video is a complete recipe you can actually make.
Cooking Mode
Cook Step-by-Step
Follow along with timers, ingredient lists, and clear instructions. Cooking mode guides you through every dish.
AI Assistant
Ask Flav AI
Stuck on a step? Get instant tips, substitutions, and answers from our AI cooking assistant.
✨ AI Meal Planning
Plan your week in
seconds.
Let Flav AI generate the perfect meal plan based on your dietary needs, macros, and preferences. Or simply drag-and-drop your favorite saved recipes.
★ PremiumAvailable on Verified & Pro plans
For Creators
The only platform where food creators keep 93%.
Instagram pays you nothing. TikTok's Creator Fund pays pennies. Flav was built to make food creators real money — from day one.
Tips & Premium Recipes
Fans pay you directly. You keep 90-97%. No middleman.
Built-in Audience Growth
Flav's food-first algorithm reaches people who actually cook your recipes.
Brand Partnerships
Get matched with food brands for sponsored content. Set your own rates.
How Flav compares
| TikTok | YouTube | Flav | ||
|---|---|---|---|---|
| Creator payout | 0% | ~2-4% | ~45% | 90-97% |
| Food-specific algorithm | ✗ | ✗ | ✗ | ✓ |
| Recipe monetization | ✗ | ✗ | ✗ | ✓ |
| Built-in cooking tools | ✗ | ✗ | ✗ | ✓ |
How it works
From hungry to cooking in under a minute.
Beta
Reach food lovers where they're hungry to discover
Advertise on Flav to connect with an audience actively looking for their next meal.
- In-feed promoted recipes
- Creator partnership campaigns
- Dietary & flavor-based targeting
- Brand-safe environment
Frequently asked questions
Everything you need to know about Flav.
Flav is a short-form video app and recipe manager that combines swipeable cooking videos with practical AI tools. Unlike general-purpose social platforms, Flav features a structured cooking mode with built-in timers, ingredient checklists, and an AI cooking assistant — purpose-built for food content.
Flav's cooking mode is an interactive, step-by-step guide generated from any recipe video. When you tap 'Start Cooking', each step is displayed with integrated timers, a real-time ingredient checklist, and portion scaling. You can also ask Flav AI — our built-in cooking assistant — for instant substitutions, technique tips, and nutritional information without leaving the recipe.
Yes, you can import recipes using Flav's AI-powered recipe import tool, which converts any public Instagram Reel, TikTok video, or web recipe into a structured format in under 10 seconds. The AI automatically extracts ingredients, cooking steps, estimated times, and nutritional data without requiring any manual data entry.
Yes, Flav is completely free to download and use on iOS and Android. The free tier includes unlimited recipe discovery, the interactive cooking mode, and access to the AI assistant. For creators, optional Verified ($7.99/month) and Pro ($19.99/month) subscriptions unlock monetization features with industry-leading 90–97% payout rates, a verified badge, and advanced analytics.
Food creators on Flav earn money through three primary revenue channels: direct viewer tips, premium locked recipes, and brand partnerships. Flav uses a creator-first payout structure, giving creators 90–97% of revenue — significantly higher than the estimated 50% industry average on competing platforms. Monetization can be enabled after reaching 100 followers, with weekly automatic payouts via direct deposit or PayPal.
Flav is launching soon. Join the waitlist to get early access before the public launch. Waitlist members who refer friends get priority access and can unlock rewards like a creator badge and free premium features.
TikTok is for watching. Flav is for cooking. We turn any video into a structured recipe with ingredients, steps, timers, and nutrition info — then help you actually cook it with a hands-free cooking mode. No more pausing videos or writing things down.
Nope. Anyone can create and share recipes on Flav. Monetization features unlock at 100 followers — which most active creators reach within their first month on the platform.
Ready to cook?
Join the waitlist and be first in line when we launch.
Free to join. No credit card required.