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Turn engagement into delicious results

Reach passionate home cooks at the exact moment they decide what to make for dinner.

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Managed campaigns available now
High intent audience
Brand-safe content
Example native in-feed promoted recipe ad on the Flav cooking app

Ad formats that work

Choose from multiple formats designed for authentic engagement.

In-Feed Promoted Recipes

Native video ads that appear seamlessly in user feeds. Your content looks and feels like organic recipes.

Creator Partnerships

Collaborate with Flav creators for authentic branded content that resonates with their audience.

Sponsored Placements

Premium placement in search results and category pages for maximum visibility.

Full-screen in-feed promoted recipe video ad with engagement overlay on Flav

Native in-feed ads

Your promoted recipes appear naturally in the For You feed. Users engage with your content just like any other recipe—with saves, likes, and comments.

  • Seamless full-screen video format
  • Clear 'Promoted' labeling
  • Real engagement metrics
  • Link to your website or app

Sponsored explore placements

Feature your brand in the Explore tab with premium placements. Reach users who are actively searching for inspiration.

  • Featured carousel placement
  • Category-specific targeting
  • Trending section sponsorship
  • Search result boosts
Flav explore page showing sponsored recipe placements and category browsing

Precision targeting for food brands

Reach exactly the right audience with our food-native targeting categories.

Dietary

VegetarianVeganKetoGluten-FreeHigh-Protein

Cuisine

ItalianMexicanAsianMediterraneanIndian

Meal Type

BreakfastLunchDinnerSnacksDesserts

Skill Level

BeginnerIntermediateAdvancedQuick & Easy

4+

targeting categories

100%

food-focused audience

100%

human-reviewed ads

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